Southern Fields Web Service

You can repurpose your blog posts, submitting them to the appropriate directories or republishing them in your personal/business social media sites, and have them attract traffic back to your original site.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

from “The Official Social SEO Guide Blog” (How’s that for a string of keywords in a site title? Yow!)

It is important to remember that splogs and certain dubious robotic bloggers are going to copy your content anyway, assuming it is of value; you might as well beat them to it and leave a trail of backlinks as you go.

SEOBook is a very useful site. This article from SEObook gives a few clues about what should be a post and what should be a page. Very brief and breezy, this little piece is obviously meant for the “post” category. Here are some suggestions for preparing page-type material:

focus the idea around a topic you feel you should be able to own

give it a title that shows ownership of an idea

spend a couple hours getting feedback

create a logo for it and put graphics in it to make it look different than text heavy blog posts

spend a couple hours marketing it by mentioning it to friends in the industry

feature it aggressively on your site

And here is the buried lead:

Average content with an aggressive launch and great marketing outperforms great content with no marketing.

Read the whole (brief) article here.

The One True Security Strategy

Viruses, Trojans, Spyware and Adware have become practically indistinguishable from one another in function and in sinister purpose in recent years. Therefore it is most useful to refer to them all as “malware”, as in: “evil code.” The little buggers were once designed to vandalize your machine for fun; now malware generally has only an economic motive–

• to turn your ‘puter into a spam-disseminating robot whose address and control is then auctioned off
• to steal your personal information for economic gain
• to force you to buy some worthless remedy to a problem the malware itself created

How then to safeguard oneself?

Three strategies (for now, anyway)

1. Use a Mac (no dangerous malicious code in wide circulation reported at this time for OS X);
2. Run a Linux operating system on your PC instead of Windows (no dangerous malicious code in wide circulation reported at this time for Linux); or
3. Adopt the following security plan for Microsoft Windows

Windows Security Plan

1. Make sure you download and install every Windows security update immediately using Automatic Update. Keep Windows Firewall turned on.
2. Use a daily updated antivirus and keep it absolutely updated. Free antivirus programs such as AVG work just fine.
3. Password protect yourself and other users. Make kids and irresponsible people “limited users” without administrative privileges. Ideally, keep knuckleheads away from your computer.
4. Don’t open unknown emails or chain emails. Ideally, use web-based email like Gmail and ditch your email client.
5. Use Firefox instead of Internet Explorer, or at least use IE7.
6. Most Importantly: Back up all your content (documents, pictures, music and video– not your programs), keep your Windows install/repair disks and application disks ready and live as if any day you may have to do a clean re-install of your operating system. Why? Because modern malware is practically impossible to get rid of without destroying your operating system. Hucksters will tell you otherwise, but once you are infected, it is useless to spend time and money trying to disinfect your machine. Just make sure you have all your documents, database backup files and media files recorded to cd/dvd and slap in the system install disks that came your computer. A fast, fresh, clean computer is less than an hour away– but don’t forget to then install all the Windows updates and a free antivirus program.

The moral of the story?

1. Work hard to write great content
2. Work hard to build profiles on sites that can send traffic to that content
3. - OR network with others who can submit content for you
4. Have other great content that people can read once they are on the site
5. Make it easy for them to share it with the web
6. Rinse and repeat

Read the whole article at Viperchill

..but things are going swimmingly!