Should One Tweak Old Posts Or Write New Ones?
A beauty of blogging as a business tool is that your site is a fluid ever-changing process of the sort that search engines love. You have the ability to go back and update old posts. But should you bother updating old posts, particularly ones which appear to have little traction? Isn’t it better just to write a new post? I would have thought that there was no question that adding a new post was the best use of energy, but this article in Performancing, to whose feed you should be subscribing, BTW, puts a finer point on it. Here is an excerpt:
The solution, in my opinion, would be to write a new post now and update the old post later. Obviously, you want to create the new post to give readers something to read, and people could simply go back to the old article via links if they wished. Afterwards, you update your old post with some of the new information, and then link to your newer post. This gives people that come from search engines and social sites a reason to go to another page on your site, and if that happens, they are much more likely to subscribe.
Read the whole article by James Mowery on the Performancing Blog, and add Performancing RSS feed to your feedreader.

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