Southern Fields Web Service

If you are reading this piece with a beginner’s mind right now, then you are probably very lucky. You have probably not cobbled together a social web presence higgledy-piggledy, signing up for various services as they arrived on the scene with various identities, agendas and degrees of commitment. You have a chance to put together a social media strategy that will present you or your business in a unified and coherent manner across the web. (Actually, it’s never too late to start fresh, but what to do with all that accumulated juice, eh?)

As usual, I’ve found an article from someone who is a lot smarter than I am, and I offer this excerpt to whet your appetite.

Begin with the End in Mind

Strategy isn’t the goal. It’s the path you plan to take to get there. So, let’s put some goals out, and then talk through how to build a strategy to reach them. Here are a few sample goals. Feel free to add some to the comments, if I don’t cover yours.

Increase customer base.
Generate leads.
Drive sales.
Build awareness.
Make money from your content.
Establish thought leadership.
Educate customers.
Customer-source part of your product development.
Reach new channels of customers.
Improve internal communication.

Read the rest of Chris Brogan’s article “Starting A Social Media Strategy.” His is another blog one might consider subscribing to.